ACCUEIL | RECHERCHE AVANCÉE | INSTANT PRINT | CONTACT | SE CONNECTER | SERVICE CLIENTELE | LIVRAISON | PAIEMENT
winkelwagen   Caddie

Votre caddie est vide.

 

Tout pour Thématique:

 
Suivez nous sur Facebook

Suivez nous sur

et ne ratez plus nos nouveautés!

 
Sunday 19 February 2017

Pour le moment nos magasins sont fermés. Lundi nous sommes ouvert de 10h.

Avez-vous des questions?

Envoyez nous un mail!
Nous vous répondons dès que possible.

Nos heures d'ouverture

 
Qualité garantie

Le label de E-commerce vous garantit que vous pouvez faire du shopping en toute sécurité sur notre site.

En savoir plus...

 
crumb

Scheff Bernstein: Standing room only

Standing room only. Bernstein, Scheff, Joanne
 
Titre

Standing room only

Compositeur

Scheff Bernstein

Instrumentation

Livre

Editeur Macmillan Distribution Ltd.
   
A commander Cet article n'est plus en stock. Normalement le délai de livraison est trois à quatre semaines. No. art. 86235

Nos magasins à Anvers et Louvain
Etat du stock par magasin:
 
trois à quatre semainesAnvers
trois à quatre semainesLouvain

 
73.98
ajouter à votre liste des désiderata
 

If you are a performing arts manager, marketer, educator, student, board member, or consultant, you will find this book indispensable. Standing Room Only is a comprehensive, newly revised, and up-to-date sourcebook of marketing strategies and techniques for theater, music, dance, and opera organizations. It presents the ideas and information you need to attract and engage current and potential customers effectively and efficiently today and into the future. This book combines proven marketing wisdom with viable new ideas and approaches that will help arts organizations improve their practices and impact and realize their artistic missions.

In Standing Room Only, Joanne Scheff Bernstein guides readers to understand performing arts audiences, provide excellent customer service, conduct market research, comprehend the complexities of pricing strategies, and engage audiences. Bernstein discusses ways to develop loyalty while subscriptions are declining, people want to choose exactly which performances to attend, and competition for leisure time activities is on the rise. In this era of changing customer values and a highly dynamic business environment, Bernstein offers strategies for long-range marketing planning and advises readers how to leverage the Internet, email, and social media as powerful marketing tools.

Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small world-wide—strategies that will ensure that the performing arts will prosper in today's rapidly changing social, economic, digital, and demographic climate.

(ISBN 9781137282934)